What a fully booked Saturday looks like, automated.
You're mid-color with a client. A new-client text asks whether you do balayage and what it costs; the assistant answers with your real menu and offers two open slots. Tomorrow's 9 am gets its reminder and confirms. A client who hasn't been in for eleven weeks gets a friendly nudge with her stylist's next opening. Yesterday's facial gets a review request. None of it needed you to put down the brush.
- Speed-to-lead: website, Instagram, and Google messages answered in seconds — from your real services, prices, and openings
- No-show protection: reminders that confirm, reschedule, or free the slot — without a front-desk call
- Rebooking nudges: clients invited back on their own cadence — six weeks for color, four for lashes
- Reviews on autopilot: a five-star request after the appointment, timed for when they're happiest
11:12 AMNew text — "do you do balayage? how much?"
11:12 AMAI assistant replied — menu + 2 open slots, 4 seconds
11:30 AMTomorrow 9:00 confirmed — reminder answered "yes"
12:05 PM11-week lapse → rebooking nudge sent
NOWwatching for the next message…
What we build
Built around the chair, not around a dashboard.
Systems shaped to your booking tool, your menu, and the way clients actually reach you — text, Instagram, and the website, usually all at once.
Text & DM assistant
Answers services, pricing, and availability from your real menu; books it or hands it to you with the thread attached.
Reminders that confirm
48-hour and 2-hour reminders that reschedule or release the slot when the answer is no.
Rebooking cadence
Every service on its own return rhythm — color, lashes, facials — nudged automatically with the next opening.
Waitlist fill
A cancellation texts the next person on the list before you've noticed the gap.
Memberships & packages
Sessions remaining, renewals due, and a nudge before a package lapses.
Reviews & referrals
A review request after the visit, and a referral link when they say yes.
Integrations
If it has an API, we can connect it.
A sample of what's already live in the platform we built to run our own company — not a menu you're limited to. If a tool has an API, we connect to it; these are just the ones in production today.
Payments & finance
Calendars
Social
Messaging & alerts
AI
Infrastructure
Common in Utah salons & spas
Extend to anything
The point isn't the logos — it's that they all feed one system. Your whole business running from a single place, instead of a dozen disconnected apps and browser tabs.
Don't see yours? If your software can talk, we can make it part of the system.
The difference
We're not reselling a chatbot. We run on this.
Behind Thornwood is a full production platform we built for ourselves — it watches every client site around the clock, answers leads, drafts with AI, chases invoices, and pushes real-time alerts. We already build for Utah salons: Pedi & Mane in Spanish Fork runs on a site we designed and ranks on page one for the searches that fill its book. The automation layer is the same platform that runs our own studio, pointed at your front desk.
And it starts with honesty: if your booking app's built-in reminders already do the job, we'll tell you — and build only the part it can't.
And it all runs from one place. Not seven disconnected apps and a dozen browser tabs — a single system where every tool talks to the others, so nothing gets entered twice, dropped, or forgotten. One HQ your business runs on — built with the same craft as our websites, so it's something you'll actually want to open.
By industry
Not your trade? The same systems, shaped to how other Utah businesses run.
Every page below is the same platform pointed at a different week — real workflows, the tools common in that trade, and what it costs. Or start with everything we automate.
Home builders & remodelers
Lead qualifying, estimate follow-up, selection reminders, closeout reviews.
See how it runs →
HVAC, plumbing & electrical
Missed-call rescue, ETA texts, invoice follow-up, reviews after every job.
See how it runs →
Law firms
Intake with conflict checks, consult booking, client reminders — attorney in the loop.
See how it runs →
Straight answers
What Utah salon and spa owners ask about AI.
Can it text clients from my business number?
Will it double-book me?
Does it work with Vagaro, GlossGenius, Boulevard, or Square?
Can clients tell it's AI?
What about med spa consults and intake forms?
What does it cost for a salon or spa?
How fast can it be live?
What it costs
Scoped to the workflow — or run for you every month.
Automation is priced two ways. A scoped project — one high-impact workflow, exact number before anything's built, from $1,000. Or AI Operations, from $750 a month, where we run the assistant, the follow-ups, and the weekly report and add one new automation every month. The real 2026 numbers are here.