What a job-site Tuesday looks like, automated.
You're on a slab pour with no signal. A homeowner fills out the form on your site, gets a real answer with your process and a link to book a walkthrough, and lands in your pipeline with the lot, budget, and timeline already captured. The estimate you sent last week gets its second nudge. Last month's closeout gets a review request. You see all of it in one place when you're back in the truck.
- Speed-to-lead: every website, Houzz, and Google inquiry answered in seconds — with your process, not a script
- Estimate follow-up: quotes that chase themselves at day 3, 7, and 14 until there's a yes or a no
- Selection & milestone reminders: homeowners nudged on cabinet, tile, and fixture deadlines before they hold up the schedule
- Closeout to review: a five-star request the day the punch list clears, automatically
6:41 PMNew lead — "custom home, Mapleton lot, spring start"
6:41 PMAI assistant replied — process + walkthrough link, 5 seconds
6:55 PMEstimate #1042 — 7-day follow-up sent
7:20 PMJensen closeout signed → review request sent
NOWwatching for the next lead…
What we build
Built around how a build actually runs.
Not a CRM you bend the company to fit — systems shaped to your pipeline, your subs, and the way homeowners actually reach you.
Lead intake that qualifies
Captures lot, budget, timeline, and financing status; books the walkthrough; lets the tire-kickers down gently.
Estimate follow-up
Every proposal chased on a schedule you set, with a real reply the moment the homeowner writes back.
Selection deadlines
Cabinet, tile, lighting, and fixture decisions reminded before they push the schedule.
Schedule updates
A text to the homeowner when the drywall crew's date moves — without you typing it from the truck.
Draw & invoice reminders
Progress billing that goes out on time and gets followed up until it's paid.
Closeout to review
Warranty info, the care guide, and a five-star request the day the punch list clears.
Integrations
If it has an API, we can connect it.
A sample of what's already live in the platform we built to run our own company — not a menu you're limited to. If a tool has an API, we connect to it; these are just the ones in production today.
Payments & finance
Calendars
Social
Messaging & alerts
AI
Infrastructure
Common on Utah job sites
Extend to anything
The point isn't the logos — it's that they all feed one system. Your whole business running from a single place, instead of a dozen disconnected apps and browser tabs.
Don't see yours? If your software can talk, we can make it part of the system.
The difference
We're not reselling a chatbot. We run on this.
Behind Thornwood is a full production platform we built for ourselves — it watches every client site around the clock, answers leads, drafts with AI, chases invoices, and pushes real-time alerts. We already build for Utah builders: Raykon Construction, Slate Building Co, Pyne Renovations, and B Hansen Construction run on sites we designed. The automation layer is the same platform, pointed at your pipeline.
And it starts with honesty: if a builder doing eight homes a year doesn't need a phone agent, we'll say so — before we build it, not after.
And it all runs from one place. Not seven disconnected apps and a dozen browser tabs — a single system where every tool talks to the others, so nothing gets entered twice, dropped, or forgotten. One HQ your business runs on — built with the same craft as our websites, so it's something you'll actually want to open.
By industry
Not your trade? The same systems, shaped to how other Utah businesses run.
Every page below is the same platform pointed at a different week — real workflows, the tools common in that trade, and what it costs. Or start with everything we automate.
Salons, med spas & wellness
Text-back in seconds, no-show reminders, rebooking nudges, reviews.
See how it runs →
HVAC, plumbing & electrical
Missed-call rescue, ETA texts, invoice follow-up, reviews after every job.
See how it runs →
Law firms
Intake with conflict checks, consult booking, client reminders — attorney in the loop.
See how it runs →
Straight answers
What Utah builders ask about AI.
What can AI actually do for a home builder?
Will homeowners know they're talking to AI?
Does it work with Buildertrend, JobTread, or CoConstruct?
We build six to ten homes a year. Is this overkill?
What about remodelers with lots of smaller jobs?
What does it cost for a builder?
How fast can it be live?
What it costs
Scoped to the workflow — or run for you every month.
Automation is priced two ways. A scoped project — one high-impact workflow, exact number before anything's built, from $1,000. Or AI Operations, from $750 a month, where we run the assistant, the follow-ups, and the weekly report and add one new automation every month. The real 2026 numbers are here.