Monthly care plans.
A website is a salesperson, not a brochure — it needs someone keeping it fast, secure, and closing. That's this. Month to month, no contracts, cancel anytime.
Care
$250/month
More than hosting — a developer on retainer, with real dev time built in every month. Bought separately, that runs $500+.
- 2 hours of developer time every month — edits, revisions, whatever you need, no surprise invoices
- A monthly analytics report in plain English — traffic, calls & what's working
- Hosted, backed up, secured & watched 24/7 — you never think about it
Everything that’s included
- Managed hosting on enterprise infrastructure
- Uptime monitoring — your site checked every 15 minutes, around the clock
- Security monitoring, malware scanning & software updates
- Automatic backups, restorable any time
- 2 hours of developer time each month — edits, revisions & small additions, with no per-change invoicing
- A monthly analytics report in plain English — traffic, calls & what's converting
- Content & photo edits handled for you
- Analytics & visitor heatmaps, wired and watched
Growth
$500/month
Everything handled — plus the monthly SEO work agencies price at $1,500+ on its own.
- Everything in Care, plus…
- Show up higher on Google, month after month
- Fresh content & listings that bring in new customers
- A monthly report in plain English: visitors, calls, results
Everything that’s included
- Everything in Care, plus:
- Keyword-targeted SEO articles written & published monthly for your market
- Local citations & business listings — built and kept consistent across the directories Google trusts
- Google Business Profile management — posts, photos, and a working review strategy
- On-page SEO tuning — titles, headings, internal links & schema, driven by real search data
- Keyword rank tracking with a monthly plain-English report: visitors, calls, rankings
- Priority same-day support & quarterly strategy call
Partner
$1,000/month
A full growth department on retainer — SEO, content, links, and automation for less than an agency's management fee.
- Everything in Growth, plus…
- A full marketing department — for less than a part-time hire
- Outrank competitors: more content, links & five-star reviews
- Your developer on call — new pages & automations every month
Everything that’s included
- Everything in Growth, plus:
- Link building — earning real backlinks that raise your site's authority and rankings
- Double the content — two keyword-targeted pieces published every month
- Review generation engine — automated requests that steadily grow your Google rating
- A new campaign landing page every month — offers, promotions, seasonal pushes
- AI & automation work — scoped together at each quarterly strategy call, built into your retainer
- Unlimited site edits & a direct line to your developer
Every plan is month to month. If we're not earning the fee, fire us — that's the deal.
Custom website builds.
from $2,500
Most projects land between $2,500 and $8,000, scoped as a fixed price on a free 15-minute call — you'll have a real number before anything starts.
What moves the price
Payment plans available — ask on the call.
What never changes — in every build
- Custom design & custom code — no themes, no page builders
- Copywriting in your voice, structured for search
- On-page SEO, analytics & Search Console from day one
- Mobile-first, fast, and secure by default
- Launch handled end to end — domain, DNS, email records
- A 30-day post-launch review with real data
Google Ads, managed.
We also plan, build, and run Google Ads — search campaigns that put you at the top of the results the day they launch, with the same plain-English reporting as everything else we do.
Ad management isn't a flat tier — the right price depends on your market, your monthly ad budget, and what a lead is worth to you. So it starts with a conversation.
Book a discovery callStep 01
A free discovery call
A short call about your campaign goals — your market, your monthly ad budget, and what a new lead is actually worth to your business.
Step 02
A real number, up front
Management scoped and priced for your situation — you'll see the full number before anything runs.
Step 03
Campaigns live
Your ads at the top of the results the day they launch — with a plain-English report on what ran, what it cost, and what it brought in.
AI automation, scoped.
Beyond the website, we build the systems your business actually runs on — AI assistants that answer leads, follow-up that happens on its own, and dashboards that put your numbers in one place.
Every business is different, so automation isn't a flat tier. We start with one painful workflow, scope it to what it's worth to you, and you'll see the number before anything's built. Most owners start small and grow from there — and we only build automations that pay for themselves.
Book a discovery callCurious what's possible? See everything we automate →
Where owners usually start
- Speed-to-lead — every inquiry answered in seconds, day or night
- Quote & appointment follow-up that happens automatically
- Review requests after every job — more five-star ratings
- Reminders that cut no-shows and missed appointments
- An AI assistant that answers from your real services & schedule
- Dashboards & connected tools — one place, nothing entered twice
The agency math.
A big agency
$2,000–$4,000/month
Account managers between you and the people doing the work, quarterly check-ins, and — as a small business — you're their smallest account.
Thornwood
$250–$1,000/month
The same work — usually faster — from the person who built your site, watches it around the clock, and answers when you call.
Do the math
That's $1,750–$3,000 a month that stays in your business — $21,000 to $36,000 a year — for the same work, without the agency overhead.
Pricing questions, answered.
Why do you publish prices when most agencies won't?
Because "request a quote" usually means "we'll charge whatever we think you'll pay." You should know what things cost before you get on a call with anyone — including us.
What if I only want a website, no monthly plan?
That's fine — the build is yours either way. Most clients add a care plan because a site that nobody maintains gets slower, less secure, and quietly stops converting. But it's never required.
Can I switch or cancel a plan?
Any month. Plans are month to month with no contracts — upgrade when you're pushing for growth, step down when things are steady.
What does AI automation cost?
It's scoped per project, not sold as a flat tier — the right price depends on the workflow and what it's worth to your business. Most owners start small with one high-impact automation and grow from there, and you'll see the exact number before anything's built. Start the conversation or see everything we automate.
How do I know which plan fits?
Fifteen minutes on the phone and we'll tell you straight — including if the answer is "you don't need us yet." Start a project or run the free website audit first.