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Case study: LeBaron Law & Mediation, American Fork UT

A law firm’s site that answers the question before the call.

Business, civil, and family matters: three very different visitors arriving at the same front door.

Real inquiries, last seven weeks

11

Practice-area pages

14plus forms & resources

Client since

2017nine years running

Real inquiries delivered through Thornwood Mailer, Aug 15 – Oct 3, 2026. Spam and test messages excluded.

Nobody contacts a lawyer feeling confident.

LeBaron Law & Mediation handles business law, civil litigation, and mediation in American Fork. Three different problems, three different people, all landing on the same homepage.

Most of them aren’t sure they need a lawyer yet, and a wall of legalese is the fastest way to make someone close the tab and call the next firm.

Plain language, and a page for every question.

  • A dedicated page per practice area, so search traffic lands where it belongs instead of on one generic services blob
  • Free legal forms and resources, plus a plain-English guide to choosing a lawyer
  • Attorney and staff pages: people don’t hire firms, they hire a person they’ve seen
  • A reviews page and a blog for legal updates, both maintainable by the firm
  • Every inquiry delivered to the firm and copied to the office manager, so nothing waits on one inbox

The first five minutes decide the case.

Legal work is urgent by nature. Whoever answers first usually gets the client. Eleven real inquiries came through in seven weeks, each one routed to two people so it gets a reply the same day. Nine years on, the firm is still on the same site, still being maintained by the same person who built it.

lebaronlaw.com Visit ↗
LeBaron Law & Mediation website, designed and built by Thornwood Digital

The site, live right now