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Case study — LeBaron Law & Mediation, American Fork UT

A law firm’s site that answers the question before the call.

Business, civil, and family matters — three very different visitors arriving at the same front door.

Inquiries, last seven weeks

23

Practice-area pages

14plus forms & resources

Client since

2017nine years running

Form submissions delivered through Thornwood Mailer, July 27 – September 2026

01 — The situation

Nobody contacts a lawyer feeling confident.

LeBaron Law & Mediation handles business law, civil litigation, and mediation in American Fork. Three different problems, three different people, all landing on the same homepage.

Most of them aren’t sure they need a lawyer yet — and a wall of legalese is the fastest way to make someone close the tab and call the next firm.

02 — What we built

Plain language, and a page for every question.

  • A dedicated page per practice area, so search traffic lands where it belongs instead of on one generic services blob
  • Free legal forms and resources, plus a plain-English guide to choosing a lawyer
  • Attorney and staff pages — people don’t hire firms, they hire a person they’ve seen
  • A reviews page and a blog for legal updates, both maintainable by the firm
  • Every inquiry delivered to the firm and copied to the office manager, so nothing waits on one inbox

03 — Why it matters

The first five minutes decide the case.

Legal work is urgent by nature — whoever answers first usually gets the client. Twenty-three inquiries came through in seven weeks, each one routed to two people so it gets a reply the same day. Nine years on, the firm is still on the same site, still being maintained by the same person who built it.

lebaronlaw.com Visit ↗
LeBaron Law & Mediation website, designed and built by Thornwood Digital

The site — live right now