Prints in the catalog
464across eight collections
Price combinations
3 × 9finishes × sizes, priced live
Publishing new work
Overnightno developer, no CMS
/100 Google PageSpeed on mobile · tested
commercialartprints.com, live since June 2026
Selling art online is a pricing problem.
Rick Nye has spent decades photographing the American landscape: canyonlands, seascapes, night skies, wildlife. Four hundred and sixty-four finished prints, sold in three finishes across nine sizes, from a 4×5 on paper to a 40×60 gallery wrap.
That is not a catalog you can put in a shopping cart. Buyers want several pieces, each at a different size, and they want to know the total before they talk to anyone. On the other side, Rick needed to add and retire work constantly without paying a developer every time he shot something new.
Two systems, both custom.
- A build-your-own inquiry list: a + button on every photo and inside the lightbox, a running “Inquiry List” pill that follows the visitor across all eight galleries, and their selection kept between visits
- Per-piece finish, size, and quantity pickers on the contact page (paper, canvas sheet, or gallery wrap), priced live from a single price table, with a running estimated total before they ever hit send
- The form knows Rick’s real production limits: canvas below 8×10 greys itself out automatically, because he doesn’t print it
- Rick’s inquiry email arrives itemized (every piece, finish, size, quantity, and the total) so he can quote without decoding what the customer meant
- A catalog Rick updates himself: he submits new work from his own login, and an automated nightly job resizes it, files it in the right collection, rebuilds the site, and publishes, with no CMS, no developer, no waiting
The old way was email tennis.
Before this, every sale started with a buyer asking what a piece costs at a size they were guessing at, and Rick answering by hand. Now the visitor builds their own order, sees the real number, and sends a list Rick can price in one read. The photographs were always good enough. What changed is that buying one stopped being work for both people.
The store, live right now
Selling something that doesn’t fit a shopping cart?