Prints in the catalog
464across eight collections
Price combinations
3 × 9finishes × sizes, priced live
Publishing new work
Overnightno developer, no CMS
commercialartprints.com — live since June 2026
01 — The situation
Selling art online is a pricing problem.
Rick Nye has spent decades photographing the American landscape — canyonlands, seascapes, night skies, wildlife. Four hundred and sixty-four finished prints, sold in three finishes across nine sizes, from a 4×5 on paper to a 40×60 gallery wrap.
That is not a catalog you can put in a shopping cart. Buyers want several pieces, each at a different size, and they want to know the total before they talk to anyone. On the other side, Rick needed to add and retire work constantly without paying a developer every time he shot something new.
02 — What we built
Two systems, both custom.
- A build-your-own inquiry list: a + button on every photo and inside the lightbox, a running “Inquiry List” pill that follows the visitor across all eight galleries, and their selection kept between visits
- Per-piece finish, size, and quantity pickers on the contact page — paper, canvas sheet, or gallery wrap, priced live from a single price table, with a running estimated total before they ever hit send
- The form knows Rick’s real production limits: canvas below 8×10 greys itself out automatically, because he doesn’t print it
- Rick’s inquiry email arrives itemised — every piece, finish, size, quantity, and the total — so he can quote without decoding what the customer meant
- A catalog Rick updates himself: he submits new work from his own login, and an automated nightly job resizes it, files it in the right collection, rebuilds the site, and publishes — no CMS, no developer, no waiting
03 — Why it matters
The old way was email tennis.
Before this, every sale started with a buyer asking what a piece costs at a size they were guessing at, and Rick answering by hand. Now the visitor builds their own order, sees the real number, and sends a list Rick can price in one read. The photographs were always good enough — what changed is that buying one stopped being work for both people.
The store — live right now
Selling something that doesn’t fit a shopping cart?