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Case study — Interior Concepts Design House, Utah

Thirty years of rooms, finally in one place.

An interior design house with three decades of finished homes — and no single place to see them.

Inquiries, last seven weeks

23

Named projects online

5each with its own page

Client since

2024designed, built & supported

Form submissions delivered through Thornwood Mailer, July 25 – September 2026

01 — The situation

The work existed. A place to see it didn’t.

Michelle and Brandon Burbidge have been designing Utah homes for three decades, including projects in the Utah Valley Parade of Homes. Thirty years of finished rooms lived in folders and on phones.

For a design house, that’s the whole sales conversation sitting in a drawer. A homeowner deciding who to trust with their house wants to walk through what you’ve already done.

02 — What we built

A room of its own for every project.

  • A dedicated page for each home — Evergreen Summit, Modern Elm, Rustic Hideaway, Cabin on the Lake, Hidden View
  • Two Utah Valley Parade of Homes projects given the space they earned
  • A gallery built for real photography, with lightweight thumbnails so image-heavy pages stay fast on a phone
  • Process, team, and FAQ pages, so a homeowner knows what hiring a designer actually involves before they call

03 — Why it matters

A portfolio is a sales tool, not a scrapbook.

Interior design is bought on trust and taste, and both are judged on a screen first. Twenty-three inquiries came through the site in seven weeks — each one from someone who had already walked through the work and decided they liked it.

"We loved working with Jaxon — he listened and understood all our wants for our new website."
— Interior Concepts Design House

Your portfolio should do this much work.

See how we approach custom web design or the rest of the work.

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