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Case study — Hill Family Dental, Orem UT

From page two to #1 in Orem.

A family dental practice, a new website, and a local SEO campaign — tracked independently from March 2025 to today. Here's exactly what happened.

"dentist orem ut"

#7 #1

"dental care orem ut"

#10 #1

"dental clinic orem ut"

#5 #2

Independent rank tracking (Boostability) — March 13, 2025 → July 2026 · Google, Orem UT

01 — The situation

A good practice that Google barely knew existed.

Hill Family Dental is exactly the kind of office people want to find: a genuinely warm family practice in Orem. But online, it was invisible where it mattered — sitting on page one's basement or page two for the searches new patients actually type, while bigger corporate practices soaked up the clicks.

For a dental office, that gap is expensive: nearly every new-patient journey starts with "dentist near me" — and ends on the first three results.

02 — What we built

A site built to rank — and to book.

  • A custom website with real office photography — no stock smiles — and a booking path that's never more than one tap away, on any page
  • Dedicated, keyword-focused local pages (like the dentist-in-Orem page these rankings point to) instead of one generic services blob
  • Clean structure, fast load times, and complete structured data — the technical foundation Google rewards
  • An ongoing local SEO campaign layered on top — content, consistency, and monthly attention rather than a one-time "optimization"
  • 24/7 uptime monitoring and analytics, so wins are measured — not assumed

03 — The launch bump

Rankings moved within weeks of the new site.

Before the long campaign even had time to work, the rebuild alone pulled neighboring-city searches out of obscurity (measured March 2025):

"dental care vineyard UT"#35 #5

"dental clinic vineyard UT"#33 #5

"dental offices vineyard UT"#28 #5

"dentist vineyard UT"#19 #8

04 — Why it matters

#1 isn't a vanity metric. It's the phone ringing.

The top organic result takes the lion's share of clicks for a local search — multiples of what position seven sees. Moving "dentist orem ut" from #7 to #1 doesn't nudge new-patient flow; it changes which practice gets the call. And because it's earned ranking, not ads, it keeps working every day without a budget behind it.

"I have direct access to Jaxon (the web wizard himself) and he is incredibly responsive."
— Jared, Hill Family Dental
hillfamilydental.com Visit ↗
Hill Family Dental website, designed and built by Thornwood Digital

The site doing the ranking — live right now

Your market has a #1 spot too.

Websites, local SEO, and Google Ads — see how the Growth tier works or what we do in Utah County.

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