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Case study: Hill Family Dental, Orem UT

From page two to #1 in Orem.

A growing Orem practice, a new website, and a local SEO campaign, all tracked independently from March 2025 to today. Here's exactly what happened.

"dentist orem ut"

#7 #1

"dental care orem ut"

#10 #1

"dental clinic orem ut"

#5 #2

Independent rank tracking (Boostability): March 13, 2025 → present · Google, Orem UT

A good practice that Google barely knew existed.

Hill Family Dental is exactly the kind of office people want to find: a genuinely warm family practice in Orem. But online, it was invisible where it mattered, sitting on page one's basement or page two for the searches new patients actually type, while bigger corporate practices soaked up the clicks.

For a dental office, that gap is expensive: nearly every new-patient journey starts with "dentist near me" and ends on the first three results.

A site built to rank, and to book.

  • A custom website with real office photography (no stock smiles) and a booking path that's never more than one tap away, on any page
  • Dedicated, keyword-focused local pages (like the dentist-in-Orem page these rankings point to) instead of one generic services blob
  • Clean structure, fast load times, and complete structured data: the technical foundation Google rewards
  • An ongoing local SEO campaign layered on top: content, consistency, and monthly attention rather than a one-time "optimization"
  • 24/7 uptime monitoring and analytics, so wins are measured, not assumed

Rankings moved within weeks of the new site.

Before the long campaign even had time to work, the rebuild alone pulled neighboring-city searches out of obscurity (measured March 2025):

"dental care vineyard UT"#35 → #5

"dental clinic vineyard UT"#33 → #5

"dental offices vineyard UT"#28 → #5

"dentist vineyard UT"#19 → #8

#1 isn't a vanity metric. It's the phone ringing.

The top organic result takes the lion's share of clicks for a local search, multiples of what position seven sees. Moving "dentist orem ut" from #7 to #1 doesn't nudge new-patient flow; it changes which practice gets the call. And because it's earned ranking, not ads, it keeps working every day without a budget behind it.

"I have direct access to Jaxon (the web wizard himself) and he is incredibly responsive."
Jared, Hill Family Dental
hillfamilydental.com Visit ↗
Hill Family Dental website, designed and built by Thornwood Digital

The site doing the ranking, live right now

Your market has a #1 spot too.

Websites, local SEO, and Google Ads. See how the Growth tier works or what we do in Utah County.

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