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The blog — July 7, 2026 · 2 min read

Do You Really Need a Custom Website? (Hint: If You Want to Stand Out, Yes)

Most Utah business owners know they need a Google Business Profile, but few understand its full benefits or take the time to properly set it up and maintain it. A Google Business Profile is essentially a free listing that allows businesses to manage their online presence, respond to customer reviews, and provide essential information to potential customers.

What a Google Business Profile Does

A Google Business Profile helps businesses appear in local search results, making it more likely that potential customers will find them when searching for products or services in their area. It also allows businesses to post updates, share photos, and respond to customer reviews, which can help build trust and credibility with potential customers. By claiming and optimizing their Google Business Profile, Utah business owners can improve their online visibility and attract more customers to their website or physical location.

The Importance of Cleanup and Optimization

However, many Utah business owners neglect to properly clean up and optimize their Google Business Profile, which can lead to inaccurate or outdated information being displayed to potential customers. This can be detrimental to a business's reputation and can even lead to a loss of customers. A 20-minute cleanup task can make a big difference, involving tasks such as verifying business hours, updating contact information, and responding to pending reviews. For more information on how to optimize a Google Business Profile, business owners can visit our services page to learn more about our website and SEO services.

How to Get Started

To get started with a Google Business Profile, Utah business owners can visit the Google My Business website and follow the prompts to claim and verify their listing. They can also visit our AI automation page to learn more about how AI can help with tasks such as review response and social media management. By taking the time to properly set up and maintain their Google Business Profile, Utah business owners can improve their online presence and attract more customers to their business. For examples of successful website builds, business owners can visit our work page to see our portfolio of live client builds.

If you're a Utah business owner looking to improve your online presence, we'd be happy to help. Tell us about your business