Waitlist signups
15before a unit is finished
Completion
2027selling from day one
Launched
2026live within weeks
Waitlist submissions delivered through Thornwood Mailer, July – September 2026
01 — The situation
There was nothing to show.
The Canyon Lofts is a boutique condominium development in downtown Provo, from the team behind Slate Building Co. Completion is 2027.
That’s the hard version of a real estate website: no finished units, no photography, no walkthrough — and a need to start collecting serious buyers immediately, because pre-sales are how a development gets built.
02 — What we built
One page that moves like a walkthrough.
- A single-page site with a deliberate sequence: the building, then the way Provo actually lives, then the ask
- Renderings at full bleed — until there’s a building, the renderings are the product
- A waitlist form that captures interested buyers and delivers them straight to the developer
- Editorial typography and hairline rules, so a pre-construction pitch still feels finished
03 — Why it matters
Fifteen buyers before the first door hangs.
A development lives or dies on early interest, and early interest has to be captured somewhere. Fifteen people have put their name down for a unit that won’t exist for another year — a list the developer owns, can call, and can sell to on day one.
The site — live right now
Selling something that isn’t built yet?
See how we approach custom web design or the rest of the work.