Waitlist signups
15before a unit is finished
Completion
2027selling from day one
Launched
2026live within weeks
/100 Google PageSpeed on mobile · tested
Waitlist submissions delivered through Thornwood Mailer, July – September 2026
There was nothing to show.
The Canyon Lofts is a boutique condominium development in downtown Provo, from the team behind Slate Building Co. Completion is 2027.
That’s the hard version of a real estate website: no finished units, no photography, no walkthrough, plus a need to start collecting serious buyers immediately, because pre-sales are how a development gets built.
One page that moves like a walkthrough.
- A single-page site with a deliberate sequence: the building, then the way Provo actually lives, then the ask
- Renderings at full bleed: until there’s a building, the renderings are the product
- A waitlist form that captures interested buyers and delivers them straight to the developer
- Editorial typography and hairline rules, so a pre-construction pitch still feels finished
Fifteen buyers before the first door hangs.
A development lives or dies on early interest, and early interest has to be captured somewhere. Fifteen people have put their name down for a unit that won’t exist for another year: a list the developer owns, can call, and can sell to on day one.
The site, live right now
Selling something that isn’t built yet?
See how we approach custom web design or the rest of the work.