WebP vs AVIF: Which Image Format Is Best for Your Website in 2025?
Website performance matters more than ever in 2025. Google prioritizes fast-loading sites, and users expect near-instant page speed. One of the biggest factors in website performance? Images. Images often make up over 50% of a page’s total size, which means optimizing them is critical for speed, SEO, and user experience. Two modern image formats dominate the conversation: WebP and AVIF. But which one should you use? Let’s break it down. What Is WebP? WebP is a next-gen image format created by Google that offers better compression than JPEG or PNG, resulting in smaller file sizes with similar visual quality. ✅ Pros of WebP: Reduces file… Read more »
Why Google Isn’t Showing Your Website — and What to Do About It
You’ve spent time and money getting a website up. It looks decent. So why can’t anyone find it on Google? If your site isn’t showing up in search results — or it’s buried so deep no one will ever click — you’re not alone. Many business owners think that once their site is live, leads will start pouring in. But in reality, there are several hidden issues that prevent Google from even acknowledging your site exists. Here’s what might be going wrong — and what you can do to fix it. 1. Your Website Isn’t Indexed by Google If your site hasn’t been indexed, Google… Read more »
How to Choose the Right Website Development Company
Your website is one of the most important investments your business will ever make. It’s often the first thing potential clients see, and it works 24/7 to build your brand, generate leads, and drive sales. But how do you choose the right website development company — one that truly understands your business, delivers quality work, and stands by their results? Here’s what to look for (and what to avoid) when choosing a web partner: 1. Proven Experience (Not Just Pretty Templates) 1. Proven Experience (Not Just Pretty Templates) A portfolio of custom projects Testimonials from real clients Experience in your industry or similar fields Don’t… Read more »
Why Your Website Needs to Be as Custom as the Homes You Build
In the custom home industry, no two projects are ever the same. Each home is crafted with intention, tailored to a client’s needs, and built with pride. So why settle for a generic website? Your website should reflect the same level of craftsmanship and individuality that goes into your work — whether you’re a builder, interior designer, architect, landscape professional, or part of any team that brings dream homes to life. First Impressions Matter Potential clients often experience your work for the first time online. A templated, outdated, or cookie-cutter site can immediately send the wrong message. In fact, 75% of users judge a company’s… Read more »
Website Management for Custom Home Professionals
Your Work Deserves to Be Seen: How We Help Custom Home Professionals Showcase Projects Online Without the Headache When you’re in the custom home industry—whether you’re a builder, architect, interior designer, or landscape specialist—your work speaks volumes. But if that work isn’t showcased consistently and professionally online, you’re missing out on a powerful opportunity to attract the next dream client. At Thornwood Digital, we specialize in helping custom home professionals stay focused on their craft while we handle all the heavy lifting behind the scenes. No more stress, tech struggles, or delays in keeping your website up to date—we’ve got it covered. 🛠️ The Problem:… Read more »